By The Author
After yet another online dating disaster, Amy Webb, an award-winning journalist and digital-strategy expert, was about to cancel her JDate membership. Then an epiphany struck: it wasn't that her standards were too high, as women were often told, but that she wasn't evaluating the right data in suitors' profiles. That night, Webb made a detailed, exhaustive list of what she did and didn't want in a mate. The result: 72 requirements ranging from the expected (smart, funny) to the super-specific (likes selected musicals: Chess, Les Miserables. Not Cats. Must not like Cats!).
Next she turned to her own profile. In order to craft the most compelling online presentation, she needed to assess the competition, so she signed on to JDate again - this time as a man. Using the same gift for data strategy that made her company the top in its field, she found the key words that were digital man magnets, analyzed photos and studied the timing of women's messages, then adjusted her (female) profile to make the most of that intel.
Forty million people date online each year. Most don't find true love. Thanks to Data, A Love Story, their odds just got a whole lot better.
About the Author:
Amy Webb wrote for Newsweek, The Wall Street Journal and other publications before founding Webbmedia Group, a digital-strategy consultancy. She lives with her family in Baltimore.
