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Event Details

John Eisenberg: The League: How Five Rivals Created the NFL and Launched a Sports Empire (Book Launch)

The Ivy Bookshop

The epic tale of the five owners who shepherded the NFL through its tumultuous early decades and built the most popular sport in America

The National Football League is a towering, distinctly American colossus spewing out $13 billion in annual revenue. Yet its current dominance has obscured how professional football got its start.

In The League, John Eisenberg reveals that Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell took immense risks by investing in the professional game. At that time the sport barely registered on the national scene, where college football, baseball, boxing, and horseracing dominated. The five owners succeeded only because at critical junctures in the 1920s, 1930s, and 1940s each sacrificed the short-term success of his team for the longer-term good of the League. At once a history of a sport and a remarkable story of business ingenuity, The League is an essential read for any fan of our true national pastime.

A native Texan, John graduated from the University of Pennsylvania and began his writing career at the now-defunct Dallas Times Herald in 1979. He came to Baltimore around the time  the Colts left and the Orioles last won the World Series – yes, awhile ago. From 1987 through 2007, he was a Baltimore Sun columnist, hopping the globe to cover such major events as the Super Bowl, World Series, Kentucky Derby, Final Four, Masters, Olympics, Wimbledon and the World Cup.






Event Details

Wednesday, October 10, 2018 - 7:00pm


The Ivy Bookshop
6080 Falls Road
Baltimore, MD 21209

by Dr. Radut