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The Influence of Polls on Television News Coverage of Presidential Campaigns (Lexington Studies in Political Communication) (Paperback)

The Influence of Polls on Television News Coverage of Presidential Campaigns (Lexington Studies in Political Communication) By Vincent M. Fitzgerald Cover Image
$47.99
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Description


This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates' policy positions over that time.

About the Author


Vincent M. Fitzgerald is associate professor in the Department of Communication at the College of Mount Saint Vincent.
Product Details
ISBN: 9781498542340
ISBN-10: 1498542344
Publisher: Lexington Books
Publication Date: June 30th, 2020
Pages: 176
Language: English
Series: Lexington Studies in Political Communication

by Dr. Radut